Last week, Target announced that they would stop sorting children’s merchandise by gender, and remove gender-based signs in some of their departments.
According to CNN, the retailer did so in response to a customer feedback that, “that distinguishing between products for girls and boys is unnecessary and maybe even harmful.”
Target says on their website that they did so to make it easier for customers to find things in the store. They wrote on their website:
…But we never want guests or their families to feel frustrated or limited by the way things are presented. Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender. In some cases, like apparel, where there are fit and sizing differences, it makes sense. In others, it may not. Historically, guests have told us that sometimes—for example, when shopping for someone they don’t know well—signs that sort by brand, age or gender help them get ideas and find things faster. But we know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary.
Some parents welcomed the change. Others? Not so much.
It was at this point where Mike Melgaard, a Facebook user who created a fake Target Facebook page, took time to answer all of customer complaints (like any good Internet troll would do). Scarymom.com says this of his trolling:
He responded to haters bluntly, with sarcasm and humor. It did not go over well amongst the haters, but it went over swimmingly with everyone else.
Anyone who works for a brand and uses Facebook to promote that brand knows how it feels to bite their tongue. Target couldn’t respond to the haters in an honest way, but Melgaard sure could.
Believe me, it’s too funny! Take a look at some of the responses.